We call these “Grantmojis”
We call these “Grantmojis”
You know how you can go to your local hardware store and have near objective confidence that you can find the tool you're looking for and receive the expert advice you need at the same time? Well, I like to think of our shop as this hypothetical local hardware store, only instead of hammers and nails and plungers, we are your one-stop-shop for all things digital marketing. Since 2015, The Grant Leonard Group has specialized in fastening the nuts and bolts of your social media, website, advertising, public relations, and communications functions. We have helped nearly 100 brands - from small businesses to funded startups to trade associations to major academic institutions - successfully deploy multichannel, multiformat digital content campaigns to drive brand awareness, enhance lead generation, and build market credibility.
We wield the full scale of digital content capabilities when it comes to copywriting for any style, format, or purpose. We can also craft compelling visual content through photo, video, and graphic design. Need some advice on what content to produce and where to distribute it? Our strategic consulting services got you covered. Need a do-it-for-you service? We can manage your social media accounts, email campaigns, and digital advertising budgets so you don't have to. Whether you're just looking for the bare necessities or the shiniest, most badass tools imaginable, we can tell you what those are and how much they cost. If you need us to use them for you, rest assured knowing we have used them extensively and can provide services at the most competitive rates while performing the duties with precision and efficiency.
Just getting started? Looking to scale? We can help in either stage! Whether you’re selling a service or building an e-commerce store, we can develop a Brand Strategy that helps you take the next step. We’ll produce a slide presentation capturing the core elements of your brand, with direction on content creation, target audiences, revenue opportunities, advertising tactics, social media channels, and Execution. We’ll have a Discovery Meeting on Day 1 and a Review Meeting on the Final Day. The whole process will take 4 weeks to complete.
Want to go deep in one key area of your marketing mix? Curious how a multichannel paid media campaign can increase results for your business? Wondering how to collaborate with influencers on social media? Feeling like you have so much content to share but no system to distribute it with? We will take this deep dive with you! In a similar format as the Brand Strategy outlined above, we’ll produce a a deck or document that strategically outlines your channel-specific strategy so you have a roadmap to execute from. We’ll have a Discovery meeting on Day 1 and a Review Meeting on the final day. The whole process will take 4 weeks to complete.
Grant and The GLG’s team of copywriters are committed to crafting compelling copy products that suit the needs of their respective function. Our Copywriting services include:
Scroll-stopping Ad Copy for Organic Social Media Posts and Paid Ads on Social Media
SEO-rich, Branded Website copy
Brand Collateral (brochures, one-pagers, etc.)
Whether you need a branded blog article that tells a story, a thought leadership piece flexing subject matter expertise, or a how-to guide exhibiting the features of your product; we have the blogging chops to get the job done! We blend the art of creative storytelling with the science of Search Engine Optimization (SEO) to format thematic, effective blog content that attracts, captivates, and captures.
One of the most tried and true digital marketing tactics, Email Marketing is a vital tool for your messaging toolbox. Our Team can create Community Newsletters and Automated Drip Sequences to nurture the right people with the right messages at the right time.
The extraordinary growth of platforms like Facebook, Instagram, YouTube, Google, Twitter, Snapchat, and TikTok have created unprecedented audience engagement opportunities for advertisers. Our team has spent millions of dollars on these platforms, and we have the knowledge to leverage them to hit the exact target you’re looking to hit. From proper set up to campaign optimization, we can take your ad success to new heights.
We produce content tailored to stop viewers’ scrolling and encourage them to take action. Our creative department will produce Photo, Video, and Graphic content that captures the essence of your brand while capturing the audience’s attention at the same time. Need content for your website and social media? We’ve got you covered!
Want to cultivate Brand Recognition from a trusted roster of influential collaborators but have no idea where to start? We can build out the framework of your brand’s influencer or ambassador outreach and engagement strategies, and then manage the process of working directly with the influencers and ambassadors we assemble for these strategies.
Do you need a better understanding of who is visiting your website and social profiles? Are you unsure of what Key Performance Indicators to focus on when assessing your marketing strategy? Our Analytics Experts dive deep into dashboards like Facebook Ads Manager and Google Analytics to crunch the numbers you need to crunch so that your data can tell the proper story.
Have a bunch of content that won’t post itself? Having trouble keeping up with comments and direct messages across your channels? Our seasoned account managers will be an extension of your support team, creating content calendars, monitoring engagement, and responding to inquiries.
Having trouble crafting newsworthy headlines, finding the silver lining in a new business development, or capturing your thought leadership in a compelling manner? Our team has influenced the production of press releases announcing billion-dollar valuations, industry-shifting innovations, and groundbreaking partnerships. We’ll devise the right story tailored for the right audience to deliver the most important communications your business has to share. We’ll coordinate with all pertinent stakeholders - both internal and external - to bring these stories to life.
Once we help you strategize the key messages to share with your chosen community, we’ll organize an outreach strategy to engage influential voices in your desired media channels - whether local, print, digital, national, or a mix of all the above.
Need a combination of any or all of the above services to feel confident in your digital marketing investment? Considering the addition of a Social Media Manager, Communications Manager, Paid Media Specialist, or Copywriter to your team? We’ll package the same level of output you’d expect bringing one of these on full-time, but we’ll do it on a contract budget that focuses solely on the essentials and leaves the overhead costs off the books.
