We call these “Grantmojis”
We call these “Grantmojis”
From January 2020 through May 2021, I worked as a Partnership Manager for Circa Interactive out of San Diego, CA. In this role, I was the lead account director on multifunctional digital marketing projects driving enrollment for some of the nation’s most prestigious academic institutions.
The teams under my supervision were deploying the following services: Paid Media Advertising, Content Marketing, Search Engine Optimization, Digital PR, Creative Design, Website Management, and Analytics
As the Lead Account Director for Circa’s suite of Tulane programs, I managed the following schools: School Of Social Work, School of Public Health & Tropical Medicine, and School of Business.
The Schools of Social Work and Public Health & Tropical Medicine were particularly compelling projects at the time as the world navigated the Covid pandemic. Our team helped convey messages of hope and resilience while showcasing Tulane’s work on the front lines of this public health crisis.
These projects were full-service scopes, so I managed an all-hands-on-deck team for each while overseeing six-figure monthly spending in Paid Advertising.
While overseeing Circa’s Pritzker account, our team achieved consecutive enrollment goals for the innovative Master of Science in Law program - where STEM, Law, and Business converge. Working directly with the program director, we built and deployed a new brand strategy that involved in-depth discovery and creative development.
UCF Online is one of the highest-ranked online educators in the US. While managing this account, our team strategized for and deployed a vertical website architecture that organized various degree areas for best SEO performance, and supported the ranking of each through Content Marketing and Digital PR services.
